Hello
again, dear readers. In yesterday's discussion we pontificated on what it means
to be a standup citizen, using the historical viewpoint of quotes from
President Theodore Roosevelt. Hopefully, dear reader, those particular
quotations and insights were able to offer some value to the conversation about
citizenship, personal growth and understanding one's place in a given
nation-state and/or democracy. However today, I thought we would discuss
(because of the attention is beginning worldwide). The importance of journalism
as a backbone of a free society, although this discussion is geared towards
North American journalism in particular (simply because I am North American,
and North American journalism is peering over a precipice of major change,
whether it likes it or not). The lessons and information contained in this
discussion can be applied to just about any nation with a "free
press." This discussion is intended to help reiterate, the important role
that journalism has played and must continue to play in our democratic
societies. To make sure that the people's voice and viewpoints are heard and
shared, even if some people deem those opinions and truths to be "fake
news"...
American
journalism is at a transformational moment, in which the era of dominant
newspapers and influential network news divisions is rapidly giving way to one
in which the gathering and distribution of news is more widely dispersed. As
almost everyone knows, the economic foundation of the nation’s newspapers, long
supported by advertising, is collapsing, and newspapers themselves, which have
been the country’s chief source of independent reporting, are
shrinking—literally. Fewer journalists are reporting less news in fewer pages,
and the hegemony that near-monopoly metropolitan newspapers enjoyed during the
last third of the twentieth century, even as their primary audience eroded, is
ending. Commercial television news, which was long the chief rival of printed
newspapers, has also been losing its audience, its advertising revenue, and its
reporting resources.
Newspapers
and television news are not going to vanish in the foreseeable future, despite
frequent predictions of their imminent extinction. But they will play
diminished roles in an emerging and still rapidly changing world of digital
journalism, in which the means of news reporting are being re-invented, the
character of news is being reconstructed, and reporting is being distributed
across a greater number and variety of news organizations, new and old.
The
questions that this transformation raises are simple enough: What is going to
take the place of what is being lost, and can the new array of news media
report on our nation and our communities as well as—or better than—journalism
has until now? More importantly—and the issue central to this report—what
should be done to shape this new landscape, to help assure that the essential
elements of independent, original, and credible news reporting are preserved?
We believe that choices made now and in the near future will not only have
far-reaching effects but, if the choices are sound, significantly beneficial
ones.
What
is under threat is independent reporting that provides information,
investigation, analysis, and community knowledge, particularly in the coverage
of local affairs.
Some
answers are already emerging. The Internet and those seizing its potential have
made it possible—and often quite easy—to gather and distribute news more widely
in new ways. This is being done not only by surviving newspapers and commercial
television, but by startup online news organizations, nonprofit investigative
reporting projects, public broadcasting stations, university-run news services,
community news sites with citizen participation, and bloggers. Even government
agencies and activist groups are playing a role. Together, they are creating
not only a greater variety of independent reporting missions but different
definitions of news.
Reporting
is becoming more participatory and collaborative. The ranks of news gatherers
now include not only newsroom staffers, but freelancers, university faculty
members, students, and citizens. Financial support for reporting now comes not
only from advertisers and subscribers, but also from foundations, individual
philanthropists, academic and government budgets, special interests, and
voluntary contributions from readers and viewers. There is increased
competition among the different kinds of news gatherers, but there also is more
cooperation, a willingness to share resources and reporting with former competitors.
That increases the value and impact of the news they produce, and creates new
identities for reporting while keeping old, familiar ones alive. “I have seen
the future, and it is mutual,” says Alan Rusbridger, editor of Britain’s widely
read Guardian
newspaper. He sees a collaborative journalism emerging, what he calls a
“mutualized newspaper.”
The
Internet has made all this possible, but it also has undermined the traditional
marketplace support for American journalism. The Internet’s easily accessible
free information and low-cost advertising have loosened the hold of large,
near-monopoly news organizations on audiences and advertisers. As this report
will explain, credible independent news reporting cannot flourish without news
organizations of various kinds, including the print and digital reporting
operations of surviving newspapers. But it is unlikely that any but the
smallest of these news organizations can be supported primarily by existing online
revenue. That is why—at the end of this report—we will explore a variety and
mixture of ways to support news reporting, which must include non-market
sources like philanthropy and government.
The
way news is reported today did not spring from an unbroken tradition. Rather,
journalism changed, sometimes dramatically, as the nation changed—its economics
(because of the growth of large retailers in major cities), demographics
(because of the shifts of population from farms to cities and then to suburbs),
and politics (because early on political parties controlled newspapers and
later lost power over them). In the early days of the republic, newspapers did
little or no local reporting—in fact, those early newspapers were almost all
four-page weeklies, each produced by a single proprietor-printer-editor. They
published much more foreign than local news, reprinting stories they happened
to see in London papers they received in the mail, much as Web news aggregators
do today. What local news they did provide consisted mostly of short items or
bits of intelligence brought in by their readers, without verification.
Most
of what American newspapers did from the time that the First Amendment was
ratified, in 1791, until well into the nineteenth century was to provide an
outlet for opinion, often stridently partisan. Newspaper printers owed their
livelihoods and loyalties to political parties. Not until the 1820s and 1830s
did they begin to hire reporters to gather news actively rather than wait for
it to come to them. By the late nineteenth century, urban newspapers grew more
prosperous, ambitious and powerful, and some began to proclaim their political
independence.
In
the first half of the twentieth century, even though earnings at newspapers
were able to support a more professional culture of reporters and editors,
reporting was often limited by deference to authority. By the 1960s, though,
more journalists at a number of prosperous metropolitan newspapers were showing
increasing skepticism about pronouncements from government and other centers of
power. More newspapers began to encourage “accountability reporting” that often
comes out of beat coverage and targets those who have power and influence in
our lives—not only governmental bodies, but businesses and educational and
cultural institutions. Federal regulatory pressure on broadcasters to take the
public service requirements of their licenses seriously also encouraged greater
investment in news.
A
serious commitment to accountability journalism did not spread universally
throughout newspapers or broadcast media, but abundant advertising revenue
during the profitable last decades of the century gave the historically large
staffs of many urban newspapers an opportunity to significantly increase the
quantity and quality of their reporting. An extensive American Journalism
Review study of the content of ten metropolitan newspapers across the
country, for the years 1964-65 and 1998-99, found that overall the amount of
news these papers published doubled.
The
concept of news also was changing. The percentage of news categorized in the
study as local, national, and international declined from 35 to 24 percent,
while business news doubled from 7 to 15 percent, sports increased from 16 to
21 percent, and features from 23 to 26 percent. Newspapers moved from a
preoccupation with government, usually in response to specific events, to a
much broader understanding of public life that included not just events, but
also patterns and trends, and not just in politics, but also in science,
medicine, business, sports, education, religion, culture, and entertainment.
These
developments were driven in part by the market. Editors sought to slow the loss
of readers turning to broadcast or cable television, or to magazines that
appealed to niche audiences. The changes also were driven by the social
movements of the 1960s and 1970s. The civil rights movement taught journalists
in what had been overwhelmingly white and male newsrooms about minority
communities that they hadn’t covered well or at all. The women’s movement
successfully asserted that “the personal is political” and ushered in such
topics as sexuality, gender equity, birth control, abortion, childhood, and
parenthood. Environmentalists helped to make scientific and medical questions
part of everyday news reporting.
Although
the readership of newspaper Web sites grew rapidly, much of the growth turned
out to be illusory.
Is
that kind of journalism imperiled by the transformation of the American news
media? To put it another way, is independent news reporting a significant
public good whose diminution requires urgent attention? Is it an essential
component of public information that, as the Knight Commission on the
Information Needs of Communities in a Democracy recently put it, “is as vital to the healthy
functioning of communities as clean air, safe streets, good schools, and public
health?”
Those
questions are asked most often in connection with independent reporting’s role
in helping to create an informed citizenry in a representative democracy. This
is an essential purpose for reporting, along with interpretation, analysis and
informed opinion, and advocacy. And news reporting also provides vital
information for participation in society and in daily life.
Much
of newspaper journalism in other democracies is still partisan, subsidized by
or closely allied with political parties. That kind of journalism can also
serve democracy. But in the plurality of the American media universe, advocacy
journalism is not endangered—it is growing. The expression of publicly
disseminated opinion is perhaps Americans’ most exercised First Amendment
right, as anyone can see and hear every day on the Internet, cable television,
or talk radio.
What
is under threat is independent reporting that provides information,
investigation, analysis, and community knowledge, particularly in the coverage
of local affairs. Reporting the news means telling citizens what they would not
otherwise know. “It’s so simple it sounds stupid at first, but when you think
about it, it is our fundamental advantage,” says Tim McGuire, a former editor
of the Minneapolis Star Tribune.
“We’ve got to tell people stuff they don’t know.”
Reporting
is not something to be taken for granted. Even late in the nineteenth century,
when American news reporting was well established, European journalists looked
askance, particularly at the suspicious practice of interviewing. One French
critic lamented
disdainfully that the “spirit of inquiry and espionage” in America might be
seeping into French journalism.
Independent
reporting not only reveals what government or private interests appear to be
doing but also what lies behind their actions. This is the watchdog function of
the press—reporting that holds government officials accountable to the legal
and moral standards of public service and keeps business and professional
leaders accountable to society’s expectations of integrity and fairness.
Reporting
the news also undergirds democracy by explaining complicated events, issues,
and processes in clear language. Since 1985, explanatory reporting has had its own
Pulitzer Prize category,
and explanation and analysis is now part of much news and investigative
reporting. It requires the ability to explain a complex situation to a broad
public. News reporting also draws audiences into their communities. In America,
sympathetic exposes of “how the other half lives” go back to the late
nineteenth century, but what we may call “community knowledge reporting” or
“social empathy reporting” has proliferated in recent decades.
Everyone
remembers how the emotionally engaging coverage by newspapers and television of
the victims of Hurricane Katrina made more vivid and accessible issues of race,
social and economic conditions, and the role of government in people’s lives.
At its best, this kind of reporting shocks readers, as well as enhances
curiosity, empathy, and understanding about life in our communities.
In
the age of the Internet, everyone from individual citizens to political operatives
can gather information, investigate the powerful, and provide analysis. Even if
news organizations were to vanish en masse, information, investigation,
analysis, and community knowledge would not disappear. But something else would
be lost, and we would be reminded that there is a need not just for
information, but for news judgment oriented to a public agenda and a general
audience. We would be reminded that there is a need not just for news but for
newsrooms. Something is gained when reporting, analysis, and investigation are
pursued collaboratively by stable organizations that can facilitate regular
reporting by experienced journalists, support them with money, logistics, and
legal services, and present their work to a large public. Institutional authority
or weight often guarantees that the work of newsrooms won’t easily be ignored.
The
challenge is to turn the current moment of transformation into a reconstruction
of American journalism, enabling independent reporting to emerge enlivened and
enlarged from the decline of long-dominant news media. It may not be essential
to save any particular news medium, including printed newspapers. What is
paramount is preserving independent, original, credible reporting, whether or
not it is popular or profitable, and regardless of the medium in which it
appears.
Accountability
journalism, particularly local accountability journalism, is especially
threatened by the economic troubles that have diminished so many newspapers. So
much of the news that people find, whether on television or radio or the
Internet, still originates with newspaper reporting. And newspapers are the
source of most local news reporting, which is why it is even more endangered
than national, international or investigative reporting that might be provided
by other sources.
At
the same time, digital technology—joined by innovation and entrepreneurial
energy—is opening new possibilities for reporting. Journalists can research
much more widely, update their work repeatedly, follow it up more thoroughly,
verify it more easily, compare it with that of competitors, and have it
enriched and fact-checked by readers. “Shoe leather” reporting is often still
essential, but there are extraordinary opportunities for reporting today
because journalists can find so much information on the Internet.
Many
newspapers are extensively restructuring themselves to integrate their print
and digital operations, creating truly multimedia news organizations in ways
that should produce both more cost savings—and more engaging journalism.
Los
Angeles Times
reporters Bettina Boxall and Julie Cart won the
2009 Pulitzer Prize for explanatory reporting by using both the
Internet and in-person reporting to analyze why the number and intensity of
wildfires has increased in California. They found good sources among U. S.
Forest Service retirees by typing “Forest Service” and “retired” into a Google
search and then interviewing the people whose names came up. “The Internet,”
Boxall said, “has made basic research faster, easier, and richer. But it can’t
displace interviews, being there, or narrative.”
At
the same time, consumers of news have more fresh reporting at their fingertips
and the ability to participate in reportorial journalism more readily than ever
before. They and reporters can share information, expertise, and perspectives,
in direct contacts and through digital communities. Taking advantage of these
opportunities requires finding ways to help new kinds of reporting grow and
prosper while existing media adapt to new roles.
These
are the issues that this report—based on dozens of interviews, visits to news
organizations across the country, and numerous recent studies and conferences on
the future of news—will explore, and that will lead to its recommendations.
What
is happening to independent news reporting by newspapers?
Metropolitan
newspaper readership began its long decline during the television era and the
movement of urban populations to the suburbs. As significant amounts of
national and retail advertising shifted to television, newspapers became more
dependent on classified advertising. Then, with the advent of multichannel
cable television and the largest wave of non-English-speaking immigration in
nearly a century, audiences for news became fragmented. Ownership of newspapers
and television stations became increasingly concentrated in publicly traded
corporations that were determined to maintain large profit margins and correspondingly
high stock prices.
Quarterly
earnings increasingly became the preoccupation of some large newspaper chain
owners and managers who were far removed from their companies’ newsrooms and
the communities they covered. To maintain earnings whenever advertising
revenues fell, some owners started to reverse some of their previous increases
in reporting staffs and the space devoted to news. Afternoon newspapers in
remaining multipaper cities were in most cases merged with morning papers or
shut down. In many cities, by the turn of the century—even before Web sites
noticeably competed for readers or Craigslist attracted large amounts of
classified advertising—newspapers already were doing less news reporting.
The
Internet revolution helped to accelerate the decline in print readership, and
newspapers responded by offering their content for free on their new Web sites.
In hindsight, this may have been a business mistake, but the motivation at the
time was to attract new audiences and advertising for content on the Internet,
where most other information was already free. Although the readership of
newspaper Web sites grew rapidly, much of the growth turned out to be
illusory—just momentary and occasional visits from people drawn to the sites
through links from the rapidly growing number of Web aggregators, search
engines, and blogs. The initial surge in traffic helped to create a tantalizing
but brief boomlet in advertising on newspaper Web sites. But the newfound
revenue leveled off, and fell far short of making up for the rapid declines in
revenue from print advertising that accelerated with the recession.
The
economics of newspapers deteriorated rapidly. Profits fell precipitously,
despite repeated rounds of deep cost-cutting. Some newspapers began losing money,
and the depressed earnings of many others were not enough to service the debt
that their owners had run up while continuing to buy new properties. The
Tribune chain of newspapers, which stretched from the Los Angeles Times
and the Chicago Tribune to Newsday, The Baltimore Sun, and
the Orlando Sentinel, went into
bankruptcy. So did several smaller chains and individually owned
newspapers in large cities such as Minneapolis and Philadelphia. In Denver,
Seattle, and Tucson—still two-newspaper towns in 2008—longstanding metropolitan
dailies stopped
printing
newspapers.
More than one hundred daily papers eliminated print publication on Saturdays or
other days each week.
In
just a few years’ time, many newspapers cut their reporting staffs by half and
significantly reduced their news coverage. The Baltimore Sun’s newsroom shrank
to about 150 journalists from more than 400; the Los Angeles Times’s to fewer than
600 journalists from more than 1,100. Overall, according to various
studies, the number of newspaper editorial employees, which had grown from
about 40,000 in 1971 to more than 60,000 in 1992, had fallen back to around
40,000 in 2009.
In
most cities, fewer newspaper journalists were reporting on city halls, schools,
social welfare, life in the suburbs, local business, culture, the arts,
science, or the environment, and fewer were assigned to investigative
reporting. Most large newspapers eliminated foreign correspondents and many of
their correspondents in Washington. The number of newspaper reporters covering
state capitals full-time fell
from 524 in 2003 to 355 at the beginning of 2009. A large share of newspaper
reporting of government, economic activity, and quality of life simply
disappeared.
Will
this contraction continue until newspapers and their news reporting no longer
exist?
Not
all newspapers are at risk. Many of those less battered by the economic
downturn are situated in smaller cities and towns where there is no newspaper
competition, no locally based television station, and no Craigslist. Those
papers’ reporting staffs, which never grew very large, remain about the same
size they have been for years, and they still concentrate on local news. A
number of them have sought to limit the loss of paid circulation and
advertising in their print papers by charging non-subscribers for access to
most of their Web content. They are scattered across the country from
Albuquerque, New Mexico, to Lawrence, Kansas, to Newport, Rhode Island.
Although they have not attracted many paid Web-only subscribers, their
publishers say they have so far protected much of their print circulation and
advertising.
Larger
newspapers are seriously looking into ways to seek payment for at least some of
the news they put online. Their publishers have been discussing various
proposals from Internet entrepreneurs, including improved technologies for
digital subscriptions, micropayments (on the model of iTunes) to read
individual news stories, single-click mechanisms for readers to make voluntary
payments, and business-to-business arrangements enabling newspapers to share in
the ad revenue from other sites that republish their content. Whether
“information wants to be free” on the Internet has become a highly charged,
contentious issue, somewhat out of proportion to how much money may be at stake
or its potential impact on news reporting.
The
audience for public radio has been growing substantially for several decades,
driven largely by its national news programs.
Only
a few large newspapers are already charging for digital news of special
interest. Both The Wall Street Journal and the Financial Times sell
subscriptions
for access to their Web sites, and the Journal also has decided
to charge for its content on mobile devices like BlackBerrys and iPhones. The Milwaukee
Journal Sentinel sells subscriptions to avid Green Bay Packers football
fans for its Packer Insider site,
and the Pittsburgh Post-Gazette offers
paid membership to a niche Web
site of exclusive staff blogs, videos, chats, and social networking.
One
entrepreneurial venture, Journalism Online, claims that
publishers of hundreds of daily and weekly newspapers have signed letters of intent
to explore its strategy for enabling online readers to buy digital news from
many publications through a single password-protected Web site. A Silicon
Valley startup named Attributor has developed
technology to “fingerprint” each news organization’s digital content
to determine where it shows up on other Web sites and what advertising is being
sold with it. Attributor offers to negotiate with Internet advertising networks
to share that revenue with publishers who join its Fair Syndication Consortium. The
Associated Press recently
announced a strategy for tracking news produced by AP and its member
newspapers through the Internet, and then seeking payment for it.
Entrepreneurs
have also proposed ways in which news consumers could allow their reading
habits on the Internet to be monitored so that news organizations could sell
highly targeted groups of readers to advertisers at high prices. Google offers
publishers some ways to use its search engine to seek payment for their digital
news. But given the Internet’s culture of relatively free access to an infinite
amount of information, no one knows whether any of these approaches would lead
to new economic models for journalism.
There
have been suggestions
that philanthropists or foundations could buy and run newspapers as endowed
institutions, as though they were museums. But it would take an endowment of
billions of dollars to produce enough investment income to run a single
sizeable newspaper, much less large numbers of papers in communities across the
country.
U.
S. Senator Ben Cardin of Maryland has introduced
legislation to allow newspapers to become nonprofits for educational purposes
under section 501(c)(3) of the tax code, similar to charities and educational
and cultural nonprofits. Philanthropic contributions to them would be
tax-deductible. But the bill, which has not moved anywhere in Congress, does
not address how a newspaper that is losing money, especially one saddled with
significant debt or other liabilities, could be converted into a viable
nonprofit.
For
all this, many newspapers are still profitable, not counting some of their
owners’ overhanging debt, which may be resolved through ongoing bankruptcy
reorganizations and ownership changes. And many newspapers are extensively
restructuring themselves to integrate their print and digital operations,
creating truly multimedia news organizations in ways that should produce both more
cost savings—and more engaging journalism.
A
growing number of newspapers also are supplementing their reduced resources for
news reporting by collaborating with other newspapers, new kinds of news
organizations, and their own readers. In the most extensive collaboration,
Ohio’s eight largest newspapers—The Plain Dealer in Cleveland, The
Akron Beacon Journal, The (Canton) Repository, The
Columbus Dispatch, The (Cincinnati) Enquirer, the Dayton
Daily News, The (Toledo Blade), and The (Youngstown) Vindicator—have
formed the Ohio News
Organization. They share state, business, sports, arts, and
entertainment news reporting, various kinds of features, editorials, photographs,
and graphics. The newspapers work independently and competitively on enterprise
and investigative reporting, to which their editors say they can each now
devote more of their smaller number of reporters.
The
Star-Ledger
in Newark has created
a separate community news service that hired three-dozen younger, lower-paid
journalists to report from surrounding New Jersey towns. The Seattle Times
has agreed
to share news Web site links and some reporting with what editor David Boardman
calls Seattle’s “most respected neighborhood blogs,” to which residents
contribute news to be edited by professional journalists.
Local
news coverage remains underfunded, understaffed, and a low priority at most
public radio and television stations, whose leaders have been unable to make—or
uninterested in making—the case for investment in local news to donors and
Congress.
As
newspapers sharply reduce their staffs and news reporting to cut costs and
survive, they also reduce their value to their readers and communities. At the
same time, they are disgorging thousands of trained journalists who are now
available to start and staff new kinds of local news organizations, primarily
online. This sets the stage for a future for local news reporting in which the
remaining economically viable newspapers—with much smaller staffs, revenues,
and profits—will try to do many things at once: publish in print and digitally,
seek new ways to attract audience and advertisers, invent new products and
revenue streams, and find partners to help them produce high quality news at
lower cost. They will do all of this in competition—and in collaboration—with
the new, primarily online, news organizations that are able to thrive.
Why
can’t television and radio make up for the loss of reporting by newspapers?
Some
local television stations sometimes produce exemplary local and regional
reporting, as demonstrated by the winners of
the 2009 DuPont Award. A two-year investigation by WTVT, a Fox
affiliate in Tampa, of criminal justice in nearby Hardee County led to the
release of a truck driver wrongfully imprisoned for vehicular manslaughter.
WFAA in Dallas, an ABC affiliate that has won more than a dozen national
awards, received a special
citation for three notable investigative reports in a single year.
Still,
even in their best years, most commercial television stations had far fewer
news reporters than local newspapers, and a 1999 study of fifty-nine local news
stations in nineteen cities found that 90 percent of all their stories reported
on accidents, crimes, and scheduled or staged events. In recent years, with
their ratings and ad revenues in rapid decline and their once extravagant
profit margins imperiled, many local television stations have made further cuts
in already small news staffs. The number of television stations producing local
news of their own is steadily shrinking. Some stations, such as KDNL, the ABC
affiliate in St. Louis, and WYOU, serving Scranton and Wilkes-Barre in
Pennsylvania, have dropped
local news
altogether. At 205 stations around the country, newscasts are now produced by
other stations in the same cities.
In
the past, the Federal Communications Commission required station owners to show
they were serving the public interest before their broadcasting licenses could
be renewed. But the FCC no longer effectively enforces the public-service
requirement. Some cable television systems offer all-news local channels
produced by the cable company itself or by broadcast station owners. The cable
news channels, which recycle a relatively few news programs throughout the day,
are usually lower cost, smaller-audience versions of host or collaborating
broadcast stations.
On
radio, with the exception of all-news stations in some large cities, most
commercial stations do little or no local news reporting. A growing number of
listeners have turned to public radio stations for national and international
news provided by National Public Radio. But only a relatively small number of
those public radio stations also offer their listeners a significant amount of
local news reporting. And even fewer public television stations provide local
news coverage.
Congress created the current system of public radio and television in 1967. Through the quasi-independent Corporation for Public Broadcasting, the federal government funnels about $400 million a year to program producers and to hundreds of independent public radio and television stations that reach every corner of the country. The stations, which are owned by colleges and universities, nonprofit community groups, and state and local governments, supplement relatively small CPB grants with fundraising from individual donors, philanthropic foundations, and corporate contributors. Most of the money is used for each station’s overhead costs and fundraising, rather than news reporting.
Congress created the current system of public radio and television in 1967. Through the quasi-independent Corporation for Public Broadcasting, the federal government funnels about $400 million a year to program producers and to hundreds of independent public radio and television stations that reach every corner of the country. The stations, which are owned by colleges and universities, nonprofit community groups, and state and local governments, supplement relatively small CPB grants with fundraising from individual donors, philanthropic foundations, and corporate contributors. Most of the money is used for each station’s overhead costs and fundraising, rather than news reporting.
Three-fourths
of the CPB’s money goes to public television, which has never done much
original news reporting. The Public Broadcasting Service,
collectively owned by local public television stations and primarily funded by
the CPB, is a conduit for public affairs programs produced by some larger
stations and independent producers that consist mostly of documentaries, talk
shows, and a single national news discussion program, The NewsHour with Jim
Lehrer, on weeknights.
Because
PBS has no production capacity of its own, it does not do any news reporting.
But as a distributor of programming, it is exploring how to improve public
television news in what a Pew Foundation-funded PBS consultant described as an
often dysfunctional, entrenched culture with “too many silos”—meaning the many
individual stations, production organizations, and programming groups—that have
not worked well together on news reporting. An internal PBS study reportedly
recommends the creation of a destination public news Web site, with content
from throughout public television and radio. David Fanning, the longtime
executive producer of Frontline, has proposed going further. Fanning
wants to create a full-fledged national reporting organization for public
television with its own staff and funding. Realizing either his proposal or the
vision of the PBS study would require a major realignment of public media
relationships and funding. Neither would increase independent local news
reporting by public television stations.
While
the audience for public radio of about 28 million listeners each week is just
over one-third of the 75 million weekly viewers of public television, it has
been growing substantially for several decades, driven largely by its national
news programs. NPR’s Morning Edition and All Things Considered
are the most popular programs on public radio or television. And Morning
Edition’s audience of nearly 12 million listeners alone has been about a
third larger than that for NBC’s Today. Although NPR also has lost
revenue during the recession and laid off staff for the first time in a quarter
century, it recently launched an ambitious Web site
with national news updates and stories. It also hired its first editor for
investigative reporting, Brian Duffy, who is working on accountability
journalism projects with reporters at NPR and local public radio stations. NPR has seventeen foreign
bureaus, more than all but a few American newspapers, and six U.S. regional
bureaus.
But
only a small fraction of the public radio stations that broadcast NPR’s
national and international news accompany it with a significant amount of local
news reporting. Those that do tend to be large city, regional, or state
flagship stations. Some of these operations are impressive. Northern California Public Broadcasting,
for instance, with stations in San Francisco, San Jose, and Monterey, has a
thirty-person news staff reporting on the state’s government and economy,
education, environment, and health. Its KQED
public radio and television stations in San Francisco have announced a
collaboration with the Graduate School of Journalism at the University of
California, Berkeley to launch in 2010 an independent nonprofit Bay area news
organization with $5 million seed money from local businessman Warren Hellman.
The new entity’s reporters, working with KQED journalists and Berkeley
students, will cover local government, education, culture, the environment and
neighborhoods for its own Web site, other digital media, and public radio and
television.
“There’s
going to be fragmentation. It may be a good thing. We have to think of there
being a new news ecosystem.”
Some
public radio stations have sought advice from CPB, asking how they could expand
and finance local news coverage, using journalists who had worked at local
newspapers. A just-completed CPB Public
Radio Task Force Report put “supporting significant growth in the
scale, quality, and impact of local reporting” near the top of its
recommendations for further increasing the audience for public radio.
Under
Vivian Schiller, National Public Radio’s new CEO, NPR has taken steps to help
member stations with local news coverage. NPR is a nonprofit that supplies
national and international news and cultural programming—but not local news—to
about 800 public radio stations. These stations are owned and managed by 280
local and state nonprofits, colleges, and universities that support NPR with
their dues. Schiller says her goal, approved by the board of member station
representatives that governs NPR, is “to step in where local newspapers are
leaving.” In its most ambitious project, NPR has created a digital distribution
platform on which it and member stations can share radio and Web site reporting
on subjects of local interest in various parts of the country, such as
education or the environment.
Overall,
however, local news coverage remains underfunded, understaffed, and a low
priority at most public radio and television stations, whose leaders have been
unable to make—or uninterested in making—the case for investment in local news
to donors and Congress.
What
are the new sources of independent news reporting?
Different
kinds of news organizations are being started by journalists who have left
print and broadcast, and also by universities and their students, Internet
entrepreneurs, bloggers, and so-called “citizen journalists.” Many of these new
organizations report on their communities. Others concentrate on investigative
reporting. Some specialize in subjects like national politics, state
government, or health care. Many are tax-exempt nonprofits, while others are
trying to become profitable. Most publish only online, avoiding printing and
delivery costs. However, some also collaborate with other news media to reach
larger audiences through newspapers, radio, and television, as well as their
own Web sites. Many of the startups are still quite small and financially fragile,
but they are multiplying steadily.
Several
new local news organizations, each different from the others, can be found in
San Diego. The reporting staff of the daily newspaper there, The San
Diego Union-Tribune, has been halved by a series of cuts both
before and after its sale by the Copley family in May 2009 to a Los Angeles
investment firm, Platinum Equity, which had no previous experience in journalism.
Five
years ago, frustration with the Union-Tribune’s coverage of the city
prompted a local businessman, Buzz Woolley, to fund the launch of an
online-only local news organization, Voice of
San Diego. The dozen reporters who work out of its light-filled
newsroom in a new Spanish mission-style building near San Diego Bay focus on
local accountability journalism. The site has no recipes or movie reviews or
sports. The young journalists, most of whom came from newspapers, do enterprise
and investigative reporting about San Diego government, business, housing,
education, health, environment, and other “key quality of life issues facing
the region,” said executive editor Andrew Donohue. “We want to be best at
covering a small number of things. We’re very disciplined about not trying to
do everything.”
The
blogosphere and older media have become increasingly symbiotic. They share
audiences, and they mimic each other through evolving digital journalistic innovation.
Voice
of San Diego’s impact has been disproportionate to its steadily growing but
still relatively modest audience of fewer than 100,000 unique visitors a month.
Its investigations of fraud in local economic development corporations, police
misrepresentation of crime statistics, and the city’s troubled pension fund,
among other subjects, have led to prosecutions, reforms, and the kind of
national journalism awards—from Sigma Delta Chi and Investigative Reporters and
Editors—typically given to newspapers. To increase their reach, Voice
journalists appear regularly on the local NBC television station, the all-news
commercial radio station, and the public radio station, giving those outlets
reporting they otherwise would not have.
The
current $1 million annual budget of the Voice of San Diego, which is a
nonprofit, comes from donors like Woolley, from foundations, advertising,
corporate sponsorships, and contributions from citizen “members,” like those
who support local public radio and television and cultural institutions. “We
don’t count on mass traffic, but rather a level of loyalty,” said Publisher
Scott Lewis. “We’re seeking loyal people like those who give to the opera,
museums or the orchestra because they believe they should be sustained.”
They
rent newsroom space from one of their supporters, the San Diego Foundation,
which, like hundreds of other community foundations around the country, is a
collection of local family funds with a professional staff to offer advice to
the donors of these funds. Lewis said the foundation recommends contributions
to the Voice. At the same time, the national Knight Foundation has been
encouraging such foundations to support news and information needs in their
communities through a program of matching grants. Knight and the San Diego
Foundation recently gave Voice of San Diego matching grants of $100,000 each to
increase its coverage of local neighborhoods and communities “underserved” by
other news media.
Across
town, the San Diego News Network
has launched a quite different, for-profit local news Web site that resembles
the Union-Tribune newspaper’s Web site much more than it does Voice of
San Diego. SDNN aggregates news and information from its own small reporting
staff, freelancers, San Diego-area weekly community newspapers, radio, and
television stations, and bloggers. It covers most of the subjects the newspaper
does, from local events, business, and sports to entertainment, food, and
travel, but with less independent reporting.
Local
entrepreneurs Barbara Bry and her husband Neil Senturia, and former Union-Tribune
Web site editor Chris Jennewein, have raised $2 million from local investors
and want to create a network of similar sites in as many as forty cities; they
hope to attract more advertisers and become profitable. Jennewein said that he
expects cities like San Diego, which long had a single dominant newspaper, to
spawn many kinds of news entities. “There’s going to be fragmentation,” he
said. “It may be a good thing. We have to think of there being a new news
ecosystem.”
The
most unusual San Diego startup is The Watchdog Institute, an independent
nonprofit local investigative reporting project based on the campus of San
Diego State University. Lorie Hearn, who was a senior editor at the Union-Tribune,
persuaded her former newspaper’s new owner, Platinum Equity, to contribute
money to the startup so that Hearn could hire investigative reporters who had
worked for her at the Union-Tribune. In return, Hearn will provide the
newspaper with investigative stories at a cost lower than if Hearn and the
other Watchdog Institute journalists were still on its payroll. She intends to
seek more local media partners, along with philanthropic donations, while
training San Diego State journalism students to help with the reporting.
There
are other examples of local-news startups around the country. The nonprofit Web
site St. Louis Beacon,
launched by Margaret Freivogel and a dozen of her colleagues who were bought
out or laid off by the venerable St.
Louis Post-Dispatch, does in-depth reporting and analysis in
targeted “areas of concentration,” including the local economy, politics, race
relations, education, health, and the arts. Freivogel’s budget of just under $1
million comes primarily from foundations and local donors, advertisers, and
corporate sponsors. In Minneapolis, the nonprofit MinnPost Web site relies on a mix of
full-time, part-time, contract, and freelance journalists for the site’s news
reporting, commentary, and blogs. Editor Joel Kramer’s budget of more than $1
million a year includes foundation grants and a significant amount of
advertising.
Some
of the startups are experimenting with what is being called “pro-am”
journalism—professionals and amateurs working together over the Internet. This
includes, for example, ProPublica, the
nation’s largest startup nonprofit news organization with three-dozen
investigative reporters and editors. Amanda Michel, its director of distributed
reporting, recruited a network of volunteer citizen reporters to monitor
progress on a sample of 510 of the six thousand projects approved for federal
stimulus money around the country. “We recruited people who know about
contracts,” Michel said. “We need a definable culture” of people with expertise
on targeted subjects, “not just everybody.”
Much
smaller local and regional Web sites founded by professional
journalists—ranging from the for-profit New West
network of Web sites in Montana and neighboring states to the nonprofit New Haven Independent in
Connecticut—regularly supplement reporting by their relatively tiny staffs with
contributions from freelancers, bloggers, and readers. The fast-increasing
number of blog-like hyperlocal neighborhood news sites across the country
depend even more heavily for their news reporting on freelancers and citizen
contributors that is edited by professional journalists. In Seattle, among the
most Internet-oriented metropolitan areas in the country, pro-am neighborhood
news sites are proliferating.
“The
folks that used to do things for a paycheck are now doing them for cheap or for
free,” she said. “Somebody has to get these reporters back to work again.”
“We
believe this could become the next-generation news source” in American cities,
said Cory Bergman, who started Next Door
Media, a group of sites in five connecting Seattle neighborhoods.
“The challenge is to create a viable economic model.” Bergman and his wife Kate
devised a franchise model, in which the editor of each site, a professional
journalist, reports news of the neighborhood and curates text, photo, and video
contributions from residents. Editors earn a percentage of their site’s
advertising revenue.
Several
affluent suburban New Jersey towns outside New York City also have become test
tubes for these kinds of hyperlocal news Web sites, some of which have been
launched by big news organizations experimenting with low-cost local
newsgathering. At the state level, other new, nonprofit news organizations are
trying to help fill the gap left when cost-cutting newspapers pulled reporters
out of state capitals. The Center for Investigative
Reporting, a three-decade-old Berkeley-based nonprofit that had long
produced award-winning national stories for newspapers and television, has
started California
Watch with foundation funding to scrutinize that state’s government,
publishing its reporting in dozens of news media throughout California and on
its own Web site.
The
Center for Independent Media, with
funding from a variety of donors and foundations, operates a network of
nonprofit, liberal-leaning political news Web sites in the capitals of Colorado, Iowa, Michigan, Minnesota, and New Mexico, all
battleground states during the 2008 presidential election. David Bennahum, a
journalist and business consultant, launched the sites in 2006 with the stated
mission of producing “actionable impact journalism” about “key issues.”
Meanwhile, Texas venture capitalist John Thornton and former Texas Monthly
editor Evan Smith have raised $3.5 million from Thornton and his wife, other
Texas donors, including entrepreneur T. Boone Pickens, and foundations to start
the nonprofit Texas Tribune in
Austin, where they are hiring fifteen journalists to do independent, multimedia
reporting about state government, politics, and policy for its Web site and
other Texas news media.
Not
surprisingly, most of these startups are financially fragile. In Chicago, a
former Tribune reporter, Geoff Dougherty, trained scores of volunteers
to help a handful of paid reporters find news in the city’s neighborhoods for
his nonprofit Web site, the Chi-Town
Daily News. But, in the summer of 2009, after four years of
operation with a variety of foundation grants, Dougherty announced he could not
raise enough money to keep going as a nonprofit. He said he would instead seek
investors for some of kind of commercial local news site.
There
are notable startups on the national and international front as well. The
for-profit GlobalPost, for
example, with money from investors, Web advertising, and fee-paying clients,
produces independent foreign reporting with a string of sixty-five professional
stringers. On the home front, Politico has a news
staff of seventy, and delivers scoops, gossip, and commentary on national
politics and government. Revenue comes mostly from advertising online and via
its weekly print version, and by corporations and groups seeking to influence
legislation and policy.
Meanwhile,
as it separates from Time Warner and transitions from an Internet portal to a
generator of Web content, AOL also is betting on special-interest,
advertising-supported, professionally produced news Web sites like Politico’s.
AOL has launched or purchased such Web startups as Politics Daily for politics and
government, Fanhouse for sports, for business, and TMZ for celebrities and entertainment. It also is
experimenting with small local new sites like Patch.com
in suburban New Jersey. And like Politico, AOL has been hiring experienced
journalists from struggling news media.
The
quality of news reporting by most of the national, regional, and local startups
is generally comparable to, and sometimes better than, that of newspapers, as
can be seen by their collaboration with traditional newspapers on some stories.
Small neighborhood news startups generally report on their communities in more
detail than newspapers can, even though the quality of reporting and writing
may not be comparable.
Collectively,
the newcomers are filling some of the gaps left by the downsizing of
newspapers’ reporting staffs, especially in local accountability and
neighborhood reporting. However, the staffs of most of the startups are still
small, as are their audiences and budgets, and they are scattered unevenly
across the country. Their growth, role, and impact in news reporting are still
to be determined by a variety of factors explored later in this report.
What
kind of news reporting has been spawned by the blogosphere?
The
boon and bane of the digital world is its seemingly infinite variety. It offers
news, information and, especially, opinion—on countless thousands of Web sites,
blogs, and social networks. Most are vehicles for sharing personal
observations, activities, and views in words, photographs, and videos—sometimes
more than anyone would want to know. A large number also pass along, link to,
or comment on news and other content originally produced by established news organizations.
And many of the participants—bloggers, political and special interest activists
and groups, governments and private companies, and Internet
entrepreneurs—generate various kinds of news reporting themselves.
Lumped
together as the “blogosphere,” these sites are sometimes seen as either the
replacement for—or the enemy of—established news media. In fact, the
blogosphere and older media have become increasingly symbiotic. They feed off
each other’s information and commentary, and they fact-check each other. They
share audiences, and they mimic each other through evolving digital
journalistic innovation.
“The
bottom line,” said Eric Newton, Knight’s vice president, “is that local news
needs local support.”
A
few blogs have grown into influential, for-profit digital news organizations.
Upstairs in a loft newsroom in New York’s Chelsea neighborhood, Josh Marshall’s
Talking Points Memo
staff is combining traditional news reporting with an openly ideological agenda
to create an influential and profitable national news Web site. TPM has grown
from former print reporter Marshall’s one-man opinion blog into a full-fledged,
advertising-supported digital news institution with a small group of paid reporters
and editors in New York and Washington. In 2008, TPM won a George Polk Award
for its investigation of the political firings of U.S. attorneys during the
Bush administration.
Marshall
described TPM as “narrating with reporting and aggregation”—including the
involvement of “an audience with high interest and expertise. We have a
consistent, iterative relationship with our audience—people telling us where to
look,” Marshall said. “But all the information, stories, and sources are
checked professionally by our journalists.”
Marshall
also believes in “the discipline of the marketplace,” and has not taken
foundation money or philanthropic donations. Only advertising and small
contributions from readers support TPM’s still relatively small $600,000 annual
budget. Its first outside investment is coming from a group led by Netscape
founder Marc Andreesen to help Marshall expand his reporting staff and
advertising sales.
TPM’s
combination of news reporting, analysis, commentary, and reader participation
is the model in varying forms for many blogs on the Internet. Some of the more
widely read and trusted independent bloggers specialize in subjects they know
and have informed opinions about, such as politics, the economy and business,
legal affairs, the news media, education, health care, and family issues.
Freelance financial journalist Michelle Leder, for example, turned her interest
in the fine print of SEC filings into the closely watched Footnoted blog, which is supported by
both her freelance income and expensive subscriptions for investors to an
insider version of her blog.
They
also are creating new ways to report news. In 2008, Kelly Golnoush Niknejad, a
Columbia University journalism school graduate, launched a blog called Tehran Bureau, to
which Iranian and other journalists contribute reporting from inside Iran and
from the diaspora of Iranian exiles. In 2009, Tehran Bureau joined in a
partnership with the public television program Frontline, which provides
the blog with editorial and financial support and hosts its Web site. Frontline
and Tehran Bureau also are collaborating on a documentary.
For
most of the millions of its practitioners, blogging is still a hobby for which
there is little or no remuneration, even if the blog is picked up or mentioned
by news media or aggregation sites. Residents of Baltimore, for example, can
currently choose among a variety of blogs about life there. Baltimore Crime posts
contributions from readers about what they see happening in the streets. Investigative Voice,
started by two journalists from the defunct Baltimore Examiner
newspaper, and Bmore News, owned by
a public relations firm, focus on the city’s African-American community. InsideCharmCity posts press releases
from local businesses and government agencies. BlogBaltimore aggregates reader
contributions with stories from local news media. The anonymous Baltimore Slumlord Watch
blogger posts photos of abandoned and derelict buildings, identifies the
property owners, names the city council members in whose districts the
buildings are located, provides links to city and state agencies.
The
most ambitious local blog there is Baltimore
Brew, launched in 2009 by Fern Shen, a former reporter for The Baltimore Sun and The Washington Post,
who has recruited freelancers, including other former Sun journalists,
to contribute reporting about the city and its neighborhoods, mostly without
pay for the moment. Shen, who runs the blog from her kitchen table with money
from an initial angel investor, acknowledged taking advantage of buyouts and
layoffs that took about 120 journalists out of the Sun’s newsroom in
less than a year. “The folks that used to do things for a paycheck are now
doing them for cheap or for free,” she said. “Somebody has to get these
reporters back to work again.” She is hoping to take advantage of being named
“best local blog” by the Baltimore City Paper
to raise revenue from prospective advertisers and eventually create a paying
business for herself and her contributors.
National
online news aggregators have created business models for mass audiences and
advertising they hope will make them profitable. They aggregate blogs and some
reporting of their own with links to and summaries of news reported by other
media, along with plentiful photographs and videos. The small staff at Newser, for example, rewrites stories
taken from news media Web sites. The Drudge
Report’s Matt Drudge, who has been at it much longer, simply links
to other sites’ content, along with bits of occasionally reliable media and
political gossip. Founders Ariana Huffington of HuffingtonPost and Tina Brown of The Daily Beast, who are media
celebrities themselves, have attracted numerous freelance contributors and
volunteer bloggers, including big-name writers, to supplement their relatively
small writing and editing staffs. HuffingtonPost on the left and Drudge on the
right also display clear ideological leanings in their selection of stories,
links and blogs.
Newspapers
complain that some aggregators violate copyrights by using their work without
payment or a share of the aggregators’ advertising revenue, although the aggregators
also link to the original stories on the papers’ Web sites. At issue, besides
the trade between paying the papers on the one hand and driving some readers to
their sites on the other, is the current state of copyright law, which has not
kept up with issues raised by digital publication. It has not been decided, for
example, how much of a story can be republished, or in what form, before the
prevailing principle of “fair use” is violated.
In
a departure from other for-profit aggregators, HuffingtonPost has joined with
the American News Project,
a nonprofit print and video investigative reporting entity, to invest in a HuffingtonPost Investigative Fund, a
legally separate nonprofit based in Washington with about a dozen investigative
journalists and initial funding of $1.75 million, including $500,000 from
HuffingtonPost. The fund’s editor, former Washington Post investigative
editor Larry Roberts, said it will provide reporting on national subjects for
use by HuffingtonPost and other news media, much the way that ProPublica does.
He said that he has a commitment from Huffington that the project would be
editorially independent and nonpartisan.
We
are not recommending a government bailout of newspapers, nor any of the various
direct subsidies that governments give newspapers in many European countries.
The
fast-growing number of digital startups, ambitious blogs, experiments in pro-am
journalism, and other hybrid news organizations are not replacing newspapers or
broadcast news. But they increasingly depend on each other—the old media for
news and investigative reporting they can no longer do themselves and the
newcomers for the larger audiences they can reach through newspapers, radio,
and television—and for the authority that these legacy media outlets still
convey. The many new sources of news reporting have become, in the span of a
relatively few years, significant factors in the reconstruction of American
journalism.
How
are colleges and universities contributing to independent news reporting?
A
number of universities are publishing the reporting of their student
journalists on the states, cities, and neighborhoods where the schools are located.
The students work in journalism classes and news services under the supervision
of professional journalists now on their faculties. The students’ reporting
appears on local news Web sites operated by the universities and in other local
news media, some of which pay for the reporting to supplement their own. In
southern Florida, for example, The
Miami Herald, The
Palm Beach Post, and Sun
Sentinel have agreed to use reporting from journalism students
at Florida International University.
The
University of Missouri is unique in having run its own local daily newspaper,
the Columbia Missourian,
since 1908, when its journalism school opened. This valuable journalism
laboratory has professional editors and a reporting staff of journalism
students. Other universities, meanwhile, publish local news Web sites. In New
York, Columbia’s journalism school operates several sites with reporting by its
students in city neighborhoods, and investigative reporting by students in the
school’s Stabile Center for Investigative
Journalism has appeared in several major news outlets.
Students
at the Graduate School of Journalism at the University of California at
Berkeley also do reporting in several San Francisco area communities for the school’s
neighborhood news Web sites, and the graduate school has plans for its 120
students to work with professional journalists, beginning next year, at the
local news Web site it is starting with San Francisco’s KQED public radio and
television. The Walter Cronkite School of Journalism at Arizona State
University in Phoenix operates the Cronkite
News Service, which provides student reporting to about Arizona to
thirty client newspapers and television stations around the state. And the Capital News Service
of the University of Maryland’s Philip Merrill College of Journalism operates
news bureaus in Washington and Maryland’s capital in Annapolis. Northwestern
University students staff a similar Medill School of Journalism news service in
Washington.
Universities
also are becoming homes for independent nonprofit investigative reporting
projects started by former newspaper and television journalists. Some are run
by journalists on their faculties, while others, such as The Watchdog Institute
at San Diego State University, are independent nonprofits that use university
facilities and work with faculty and students. For example, Andy Hall, a former
Wisconsin State Journal
investigative reporter, started the Wisconsin
Center for Investigative Journalism as an independent,
foundation-supported nonprofit on the campus of the University of Wisconsin in
Madison. Its reporting by professional journalists, interns, and students
appears in Wisconsin newspapers, public radio and television stations, and
their Web sites.
In
Boston, Walter Robinson, a former Pulitzer Prize-winning Globe
investigative reporter, and students in his investigative reporting seminars at
Northeastern have produced eleven front-page pieces for the Globe since
2007. And a group of former local television and newspaper journalists on the
faculty at Boston University recently launched the New England Center for Investigative Journalism
in its College of Communications, staffed by the journalist faculty members and
their students, in collaboration with the Globe, New England Cable News,
and public radio station WBUR.
How
can fledgling news reporting organizations keep going?
Money
is obviously a major challenge for nonprofit news organizations, many of which
are struggling to stay afloat. Raising money from foundations and other donors
and sponsors consumes a disproportionate amount of their time and energy.
Advertising and payments from media partners for some stories account for only
a fraction of the support needed by most news reporting nonprofits.
Nearly
twenty nonprofit news organizations—ranging from the relatively large and
well-established Center for Investigative Reporting and Center for Public Integrity to
relatively small startups like Voice of San Diego and MinnPost—met last summer
to form an Investigative News Network
to collaborate on fundraising, legal matters, back-office functions, Web site
development, and reporting projects. Joe Bergantino, a former Boston television
investigative reporter who is director of the New England Center for
Investigative Reporting at Boston University, said such collaboration is vital
“if we’re all going to be back next year.”
A
number of national foundations—led by Knight and including Carnegie, Ford,
Hewlett, MacArthur, Open Society Institute, Pew, and Rockefeller, among others—have
made grants to a variety of nonprofit reporting ventures in recent years. A study
by the Knight-funded J-Lab at American
University in Washington estimated that, altogether, national and local
foundations provided $128 million to news nonprofits from 2005 into 2009.
Nearly
half of that money, however, has been given by major donors to a handful of
relatively large national investigative reporting nonprofits, including
ProPublica, the Center for Investigative Reporting at Berkeley, and the Center
for Public Integrity in Washington. Some foundations fund only national
reporting on subjects of particular interest to their donors or managers—such
as health, religion, or government accountability. Grants for local news
reporting are much smaller and usually not high priorities for foundations,
many of which do not make any grants for journalism.
American
society must take some collective responsibility for supporting independent
news reporting in this new environment.
But
the future of news reporting is a priority for the Knight Foundation, whose
money comes from a family that once owned twenty-six newspapers. Knight has
given tens of millions of dollars to nonprofit reporting projects and
university journalism instruction, and is encouraging the hundreds of community
foundations around the country to join with it in supporting local journalism,
as the San Diego Foundation has done with the Voice of San Diego and the
Greater St. Louis Community Foundation with the St. Louis Beacon. Knight
conducts an annual seminar with leaders of community foundations to encourage
grants to local news nonprofits and has started its matching grants initiative
to donate with them. “The bottom line,” said Eric Newton, Knight’s vice
president, “is that local news needs local support.” Knight foundation
president Alberto Ibarguen has also been talking with national foundations for
the past two years to encourage more of them to provide more support for local
news reporting.
Some
foundations have recognized the importance of news reporting to the advancement
of their other objectives, while trying to protect the independence of the reporting.
The Kaiser Family Foundation, which has long supported health care policy
research, started its own nonprofit news organization in 2009. The California
Healthcare Foundation, which also funds research, has given $3.2 million to the
Annenberg School of Communication and Journalism at the University of Southern
California to support a team of six California newspaper journalists for three
years to expand health care reporting in the state. Michael Parks, an Annenberg
faculty member and a former Los Angeles Times executive editor, directs
the team, which has helped newspapers in half a dozen California cities report
on local hospitals, the pattern of Medicare reimbursements to doctors, and
causes of mortality in the state’s central valley. “We went to newspapers and
asked what stories they have wanted to do, but were unable to do—no resources,
no expertise, whatever,” Parks said. “We can help.”
What
other new sources are there for public information?
The
Internet has greatly increased access to large quantities of “public
information” and news produced by government and a growing number of
data-gathering, data-analyzing, research, academic, and special interest
activist organizations. Altogether, these sources of public information appear
to be a realization of what Walter Lippmann envisioned nearly ninety years ago
when he argued that, in an increasingly complex world, journalism could serve
democracy only by relying on agencies beyond journalism for dependable data. He
urged journalists to make greater use of what he termed “political
observatories”—organizations both in and out of government that used scientific
methods and instruments to examine human affairs.
Digital
databases, for example, enable journalists and citizens to find information in
a fraction of the time it would have taken years ago—if it could have been
found at all. Routine documents a reporter once had to obtain in a reading room
of a government agency or by filing a Freedom of Information Act request can
now be found online and are easy to download.
Access
to much of the information is dependent on new online intermediaries. Neither
house of Congress, for instance, nor any city council of the twenty-five
largest American cities nor most state legislative houses make an individual
legislator’s roll-call votes available in easily usable form, for example.
However, that information is now available online for a fee from three
different Congress-watching organizations and for free on the Web sites OpenCongress.org, GovTrack.us, and Washingtonpost.com.
Princeton’s Center for Information
Technology Policy has created a keyword-searchable online database of federal court records
that is much less cumbersome to use than the database maintained by the courts
themselves.
Some
of this public information comes from government agencies that have been around
for a long time, like the Government Accountability Office or the Security and
Exchange Commission. Others, like the Federal Election Commission (1975) or the
Environmental Protection Agency, which produces the Toxic Release Inventory
(1986), or the individual departments’ and agencies’ inspectors general (most
of them established through the Inspectors General Act of 1978) are products of
the past several decades. All produce abundant information and analysis about
government and what it regulates, information that both resembles and assists
news reporting.
Outside
government, advocacy groups and nongovernmental organizations have sometimes
created what resemble news staffs to report on the subjects of their special
interest. It is then up to journalists to separate the groups’ activist agendas
from their information gathering, which, in many cases, the journalists have
grown to trust. Taxpayers for Common Sense,
founded in 1995, for example, has painstakingly gathered data on congressional
“earmarking” that is the starting point for journalists who report on how
members of Congress add money to appropriation bills for projects sought by
special interests, constituents, and campaign contributors.
Besides
their own version of reporting, governments and interest groups also are
opening up increasing numbers of digital databases to journalists and citizens.
For instance, ProPublica and the Washington-based Sunlight Foundation
have created a downloadable database of two years of federal filings from 300
foreign agents on their lobbying of Congress.
Foundations
should consider news reporting of public affairs to be a continuous public good
rather than a series of specific projects under their control.
A
database is not journalism, but, increasingly, sophisticated journalism depends
on reliable, downloadable, and searchable databases. The federal government
alone has fourteen statistical agencies and about sixty offices within other
agencies that produce statistical data. Such data, said Columbia professor of
Public Affairs Kenneth Prewitt, a former director of the U.S. Census Bureau,
“has an assumed precision that the journalistic world is trained to question.”
It needs to be evaluated carefully and skeptically.
The
accessibility of so much more public information changes the work of
journalists and the nature of news reporting. It provides reporters new
shortcuts to usable, usually reliable information, saving them and their news
organizations time and money. It runs the risk of drowning reporters in deep
seas of data, but it makes possible richer and more comprehensive and accurate
reporting.
What
needs to be done to support independent news reporting?
We
are not recommending a government bailout of newspapers, nor any of the various
direct subsidies that governments give newspapers in many European countries,
although those subsidies have not had a noticeably chilling effect on
newspapers’ willingness to print criticism of those governments. Nor are we
recommending direct government financing or control of television networks or
stations.
Most
Americans have a deep distrust of direct government involvement or political
influence in independent news reporting, a sentiment we share. But this should
not preclude government support for news reporting any more than it has for the
arts, the humanities, and sciences, all of which receive some government
support.
There
has been a minimum of government pressure in those fields, with a few notable
exceptions. The National Endowment for the Arts came under fire in the 1990s,
for example, for the controversial nature of some of the art it helped sponsor
with federal funds. So any use of government money to help support news
reporting would require mechanisms, besides the protections of the First
Amendment, to insulate the resulting journalism as much as possible from pressure,
interference, or censorship.
From
its beginning, the U.S. government has enacted laws providing support for the
news media, with varying consequences. In the year following enactment of the
First Amendment, Congress passed the Post Office Act of 1792 that put the
postal system on a permanent foundation and authorized a subsidy for newspapers
sent through the mail, as many were at the time. Those early newspapers also
could mail copies to one another free of charge, creating the first collaborative
news reporting. This subsidy assisted the distribution of news across the
growing country for many years. While the First Amendment forbade the federal
government from abridging freedom of the press, the founders’ commitment to
broad circulation of public information produced policies that made a free
press possible.
Nearly
two centuries later, the Newspaper Preservation Act of 1970, in a specific
exception to antitrust laws, allowed newspapers in the same city to form joint
operating agreements to share revenue and costs in what proved to be a futile
attempt to prevent single newspaper monopolies in most cities. This
intervention did not work as intended, and most joint operating agreements
ended with just one of the newspapers surviving.
An
antitrust exemption that would allow newspapers to act together to seek payment
for the digital distribution of their news would not be any wiser or do much
more to support independent reporting. Antitrust laws forbid industries from
setting prices in concert, which we do not think is desirable or necessary for
newspapers. Individually, newspapers are already contemplating various ways to
charge for digital content, and they do not need an antitrust exemption to
continue.
We
are not advocating or discouraging specific ways for news organizations to seek
payment for digital content. We believe the marketplace will determine whether
any of the many experiments will ultimately be successful. And we believe that
managers of news organizations are best positioned to shape and test responses
to them. For example, newspapers should develop detailed information about
their digital audience to sell more targeted, and higher-priced, advertising to
accompany specific digital content, while protecting individual readers’
privacy. They also should experiment with digital commerce that does not
conflict with their news reporting, such as facilitating the purchase of books
they review. To borrow a phrase from another digital news context, we see a
long tail of possible revenue sources—payment for some kinds of unique digital
content, online commerce, higher print subscription prices, even new print
products—being added to diminished but still significant advertising revenues.
There
is unlikely to be any single new economic model for supporting news reporting.
Many newspapers can and will find ways to survive in print and online, with new
combinations of reduced resources. But they will no longer produce the kinds of
revenues or profits that had subsidized large reporting staffs, regardless of
what new business models they evolve. The days of a kind of news media
paternalism or patronage that produced journalism in the public interest,
whether or not it contributed to the bottom line, are largely gone. American
society must take some collective responsibility for supporting independent
news reporting in this new environment—as society has, at much greater expense,
for public needs like education, health care, scientific advancement, and
cultural preservation—through varying combinations of philanthropy, subsidy,
and government policy.
The
failure of much of the public broadcasting system to provide significant local
news reporting reflects longstanding neglect of this responsibility.
Our
recommendations are intended to support independent, original, and credible
news reporting, especially local and accountability reporting, across all media
in communities throughout the United States. Rather than depending primarily on
newspapers and their waning reporting resources, each sizeable American community
should have a range of diverse sources of news reporting. They should include a
variety and mix of commercial and nonprofit news organizations that can both
compete and collaborate with one another. They should be adapting traditional
journalistic forms to the multimedia, interactive, real-time capabilities of
digital communication, sharing the reporting and distribution of news with
citizens, bloggers, and aggregators.
To
support diverse sources of independent news reporting, we specifically recommend:
The
Internal Revenue Service or Congress should explicitly authorize any
independent news organization substantially devoted to reporting on public
affairs to be created as or converted into a nonprofit entity or a low-profit
Limited Liability Corporation serving the public interest, regardless of its
mix of financial support, including commercial sponsorship and advertising. The
IRS or Congress also should explicitly authorize program-related investments by
philanthropic foundations in these hybrid news organizations—and in designated
public service news reporting by for-profit news organizations.
Many
of the startup news reporting entities are already tax-exempt nonprofits
recognized by the IRS under section 501(c)(3) of the tax code. Some magazines
with news content, including Harper’s, Mother Jones, and The Washington Monthly,
as well as public radio and television stations, also have been nonprofits for
years. All are able to receive tax-deductible donations, along with foundation
grants, advertising revenue, and other income, including revenue from
for-profit subsidiaries. Their nonprofit status helps assure contributors and
advertisers that they are primarily supporting news reporting rather than the
maximization of profits. Tax deductibility is an added incentive for donors,
and the nonprofit’s tax exemption allows any excess income to be re-invested in
resources for reporting.
However,
neither the IRS nor Congress has made clear what kinds of news organizations
qualify as nonprofits under section 501(c)(3), which specifies such charitable
activities as the advancement of education, religion, science, civil rights,
and amateur sports. News reporting is not one of the “exempt purposes” listed
by the IRS, which has granted 501(c)(3) nonprofit recognition to startup news
organizations individually by letter rather than categorically. News organizations
cannot be certain whether they would qualify—or whether they would be able to
keep their 501(c)(3) status, depending, for example, on how much advertising or
other commercial income they earn or the extent to which they express political
opinions.
The
IRS has not made clear whether a certain amount of a nonprofit news
organization’s advertising revenue might be considered “unrelated business
income” subject to tax or even might be regarded as an impediment to continued
nonprofit status. And, while its regulations stipulate that a 501(c)(3)
nonprofit “may not attempt to influence legislation as a substantial part of
its activities and it may not participate in any campaign activity for or
against political candidates,” it is not clear whether that restricts political
editorial opinion apart from the endorsement of candidates.
Congress
should add news organizations substantially devoted to public affairs reporting
to the list of specifically eligible nonprofits under section 501(c)(3),
regardless of the amount of their advertising income. Or the IRS itself should
rule that such news organizations are categorically eligible under the criteria
already established by Congress. The IRS also should explicitly allow news
nonprofits to express editorial opinions about legislation and politics without
endorsing candidates or lobbying. The Obama administration, in which the
president and some officials have expressed their openness to ways to help
preserve public interest news reporting, should weigh in on these policy
decisions.
A
possible alternative for news organizations is a Low-profit Limited Liability
Corporation, known as an L3C, a hybrid legal entity with both for-profit and
nonprofit investments to carry out socially useful purposes. Both private investors
and foundations could invest in an L3C, with private investors able to realize
a limited profit. A small but growing number of states, beginning with Vermont
in 2008, have passed laws enabling the creation of L3Cs to make it more
economically feasible to set up businesses for charitable or education purposes
that might have difficulty attracting sufficient capital as either commercial
firms or nonprofits. Illinois, Michigan, Wyoming, and North Dakota also have
recently enacted L3C laws.
Each
of the state laws was written to enable foundations to make “program-related
investments” in the new hybrid organizations. The IRS created the concept of
program-related investments in the 1960s to enable foundations to make socially
useful grants to for-profit ventures. But foundations have been hesitant to
make such grants because they are not certain which ones the IRS would allow.
Congress or the IRS should provide a process by which a qualifying journalistic
organization seeking a program-related investment from a foundation could be
assured that it would qualify.
Nonprofit
news organizations should, as some already have, individually and collectively
through collaboration, develop professional fundraising capabilities like those
of advertising departments for commercial news organizations. They also should
develop other sources of revenue, including advertising, partnerships, and
innovative marketing of their reporting to other news media and news consumers.
Philanthropists,
foundations, and community foundations should substantially increase their
support for news organizations that have demonstrated a substantial commitment
to public affairs and accountability reporting.
Philanthropically
supported institutions are central to American society. Philanthropy has been
essential for educational, research, cultural, and religious institutions,
health and social services, parks and the preservation of nature, and much
more. With the exception of public radio and television, philanthropy has
played a very small role in supporting news reporting, because most of it had
been subsidized by advertising.
The
FCC supports the public circulation of information in places the market has
failed to serve. Local news reporting… is in need of similar support.
Led
by the Knight Foundation and
individual donors like Buzz Woolley and Herbert and Marion Sandler, foundations
and philanthropists have begun to respond to the breakdown of that economic
model by funding the launch of nonprofit news startups and individual reporting
projects, as discussed earlier. But foundations are not yet providing much
money to sustain those startups or to underwrite all of their journalism rather
than only their reporting on subjects of special interest to each foundation or
donor.
Foundations
should consider news reporting of public affairs to be a continuous public good
rather than a series of specific projects under their control or a way of
generating interest and action around causes and issues of special interest to
them. They should ensure that there is an impermeable wall between each
foundation’s interests and the news reporting it supports, and they should make
their support of accountability journalism a much higher priority than it has
been for all but a few like the Knight Foundation.
These
steps would represent major shifts in the missions of most national
foundations. Their model of grant-making has relied on documenting specific
“outcomes,” explained Eric Newton of the Knight Foundation, and it is not easy
to measure the impact of news reporting. “News is not like electricity,” Newton
said. “When there’s a news blackout, you don’t know what you’re not getting.”
But what communities are now missing in news reporting is becoming increasingly
apparent as newspaper and television station newsrooms empty out.
It
is time for other national foundations to join with Knight in a concerted
effort to preserve public affairs news reporting, and because of the importance
of local news, the nation’s more than 700 community foundations should take the
lead in supporting news reporting in their own cities and towns. Community
foundations, which manage collections of donor-advised local philanthropic
funds, have large assets and make large gifts. Donations from the twenty-five
largest community foundations alone in 2007 totaled $2.4 billion. If community
foundations were to allocate just 1 percent of their giving to local news
reporting, it would roughly equal all the money that all foundations have spent
annually to support news reporting in recent years.
Some
community foundations have taken the first steps in this direction. Several
donor-advised funds of the Greater St. Louis Community Foundation are among
donors to the St. Louis Beacon. The San Diego Foundation has been a key
supporter of the Voice of San Diego.
The Minneapolis Foundation received a Knight grant to encourage its donors to
help MinnPost pay for reporting on local subjects like education and poverty,
in which the foundation has a longstanding interest and record of grant-giving.
Community
foundations also should consider funding public affairs and accountability
reporting not only by nonprofits but also by local commercial newspapers that
no longer have the resources to fund all of it themselves. For example, James
Hamilton, director of Duke University’s DeWitt Wallace Center for Media
and Democracyhas proposed that local foundations finance specific
accountability reporting projects, individual reporters, or the coverage of
some subjects at the Raleigh News
& Observer. That would not be such a big step beyond the
journalism produced by nonprofits like ProPublica
or the Center for Investigative
Reporting that many commercial news media are already publishing and
broadcasting.
Public
radio and television should be substantially reoriented to provide significant
local news reporting in every community served by public stations and their Web
sites. This requires urgent action by and reform of the Corporation for Public
Broadcasting, increased congressional funding and support for public media news
reporting, and changes in mission and leadership for many public stations
across the country.
The
failure of much of the public broadcasting system to provide significant local
news reporting reflects longstanding neglect of this responsibility by the
majority of public radio and televisions stations, the Corporation for Public Broadcasting, and Congress. The
approximately $400 million that Congress currently appropriates for the CPB
each year is far less per capita than public broadcasting support in countries
with comparable economies—roughly $1.35 per capita for the United States,
compared to about $25 in Canada, Australia, and Germany, nearly $60 in Japan,
$80 in Britain, and more than $100 in Denmark and Finland. The lion’s share of
the financial support for public radio and television in the United States
comes from listener and viewer donations, corporate sponsorships, foundation
grants, and philanthropic gifts.
It
is not just a question of money, but how it is spent. Most of the money that
the CPB and private donors and sponsors provide public broadcasting is spent on
broadcast facilities, independent television production companies, and
programming to attract audiences during fund-raising drives. In many
metropolitan areas, the money supports more stations and signals than are
necessary to reach everyone in the community.
At
the same time, outside of a relatively few regional public radio station
groups, very little money is spent on local news coverage by individual public
radio and television stations. The CPB itself, in its new Public
Radio Audience Task Force Report, acknowledged that “claiming a
significantly larger role in American journalism requires a much more robust
newsgathering capacity—more ‘feet on the street’ with notebooks, recorders,
cameras, and more editors and producers to shape their work” for broadcast and
digital distribution by public radio stations. “The distance between current
reality and the role we imagine—and that others urge upon public radio—is
large,” the report concluded. And that distance is immense for the vast
majority of public television stations that do no local news reporting at all.
With
appropriate safeguards, a Fund for Local News would play a significant role in
the reconstruction of American journalism.
The
CPB should declare that local news reporting is a top priority for public
broadcasting and change its allocation of resources accordingly. Local news
reporting is an essential part of the public education function that American
public radio and television have been charged with fulfilling since their
inception.
The
CPB should require a minimum amount of local news reporting by every public
radio and television station receiving CPB money, and require stations to
report publicly to the CPB on their progress in reaching specified goals. The
CPB should increase and speed up its direct funding for experiments in more
robust and creative local news coverage by public stations both on the air and
on their Web sites. The CPB should also aggressively encourage and reward
collaborations by public stations with other local nonprofit and university
news organizations.
National
leaders of public radio and television who have been meeting privately to
discuss news reporting should bring their deliberations into the open, reduce
wasteful rivalries among local public stations, regional and national public
media, and production entities, and launch concerted initiatives to increase
local news coverage. The CPB should encourage changes in the leadership of
public stations that are not capable of reorienting their missions.
Congress
should back these reforms. In its next reauthorization of the CPB and
appropriation of its budget, Congress should change its name to the Corporation
for Public Media, support its efforts to move public radio and television into
the digital age, specify public media’s local news reporting mission, and
significantly increase its appropriation. Congress should also reform the
governance of the reformed corporation by broadening the membership of its
board with appointments by such nonpolitical sources as the Librarian of
Congress or national media organizations. Ideological issues that have surfaced
over publicly supported arts, cultural activities, or national news coverage
should not affect decisions about significantly improving local news reporting
by public media.
Universities,
both public and private, should become ongoing sources of local, state,
specialized subject, and accountability news reporting as part of their
educational missions. They should operate their own news organizations, host
platforms for other nonprofit news and investigative reporting organizations,
provide faculty positions for active individual journalists, and be
laboratories for digital innovation in the gathering and sharing of news and
information.
In
addition to educating and training journalists, colleges and universities
should be centers of professional news reporting, as they are for the practice
and advancement of medicine and law, scientific and social research, business
development, engineering, education, and agriculture. As discussed earlier, a
number of campuses have already started or become partners in local news
services, Web sites and investigative reporting projects, in which professional
journalists, faculty members and students collaborate on news reporting. It is
time for those and other colleges and universities to take the next step and
create full-fledged news organizations.
Journalists
on their faculties should engage in news reporting and editing, as well as
teach these skills and perform research, just as members of other professional
school faculties do. The most proficient student journalists should advance
after graduation to paid residencies and internships, joining fully experienced
journalists on year-round staffs of university-based, independently edited
local news services, Web sites, and investigative reporting projects.
As
in many professional fields, integrating such practical work into an academic
setting can be challenging. Although much basic news reporting is routine,
enterprise and accountability journalism, which by definition bring new
information to light, can grow into society-changing work not so dissimilar
from academic research that makes original contributions to knowledge in history
and the social sciences. The capacity of the best journalists to combine
original investigation with writing and other communications skills can enhance
the teaching and research missions of universities.
Funding
for university news organizations should come from earmarked donations and
endowments, collaborations with other local news organizations, advertising,
and other sources. Facilities, overhead, and fund-raising assistance should be
provided by the colleges and universities, as is the case for other
university-based models of professional practice. Reporting on specialized
subjects in which university researchers can offer relevant expertise in such
fields as the arts, business, politics, science, and health could be assisted
by faculty and students in those disciplines, funded in part by research
grants, so long as independent news judgment is not compromised.
University
news organizations should increase their collaboration with other local news
nonprofits, including local public radio and television stations, many of which
are owned by colleges and universities themselves and housed on their campuses.
They also should collaborate with local commercial news media, providing them
with news coverage and reporting interns, as some journalism schools and their
news services do now. They should provide assistance for hyperlocal community
news sites and blogs.
Universities
should incubate innovations in news reporting and dissemination for the digital
era. They could earn money for this from news media clients, as the Walter Cronkite School at Arizona State University
does for research and development work for Gannett. Universities are among the
nation’s largest nonprofit institutions, and they should play significant roles
in the reconstruction of American journalism.
A
national Fund for Local News should be created with money the Federal
Communications Commission now collects from or could impose on telecom users,
television and radio broadcast licensees, or Internet service providers and
which would be administered in open competition through state Local News Fund
Councils.
The
federal government already provides assistance to the arts, humanities, and
sciences through independent agencies that include the National Endowment for the Arts, the National Endowment for the Humanities, the National Science Foundation, and the National Institutes of Health. The arts and humanities
endowments each have budgets under $200 million. The National Science
Foundation, with a budget of $6 billion, gives out about 10,000 grants a year.
The National Institutes of Health has a budget of $28 billion and gives 50,000
grants. In these and other ways, the federal government gives significant
support to individuals and organizations whose work creates new knowledge that
contributes to the public good.
The
Federal Communications Commission uses money from a surcharge on telephone
bills—currently more than $7 billion a year—to underwrite telecom service for
rural areas and the multimedia wiring of schools and libraries, among other
things. In this way, the FCC supports the public circulation of information in
places the market has failed to serve. Local news reporting, whose market model
has faltered, is in need of similar support.
The
FCC should direct some of the money from the telephone bill surcharge—or from
fees paid by radio and television licensees, or proceeds from auctions of
telecommunications spectrum, or new fees imposed on Internet service
providers—to finance a Fund for Local News that would make grants for advances
in local news reporting and innovative ways to support it. Commercial
broadcasters who no longer cover local news or do not otherwise satisfy
unenforced public-service requirements could also pay into such a fund instead.
In
the stimulus bill passed in early 2009, Congress required the FCC to produce by
February 17, 2010, a strategic plan for universal broadband access that
specifies its national purposes. One of those purposes should be the gathering
and dissemination of local news in every community, and the plan should include
roles for the FCC and the federal government in achieving it.
We
have seen into a future of more diverse news organizations and more diverse
support for their reporting.
The
Fund for Local News would make grants through state Local News Fund Councils to
news organizations—nonprofit and commercial, new media and old—that propose
worthy initiatives in local news reporting. They would fund categories and
methods of reporting and ways to support them, rather than individual stories
or reporting projects, for durations of several years or more, with periodic
progress reviews.
Local
News Fund Councils would operate in ways similar to the way state Humanities
Councils have since the 1970s, when they emerged as affiliates of the National
Endowment for the Humanities. Organized as 501(c)(3) nonprofits, they have
volunteer boards of academics, other figures in the humanities, and, in some
places, gubernatorial appointees, all serving limited terms. Local News Fund
Council boards should be comprised of journalists, educators, and community
leaders representing a wide range of viewpoints and backgrounds.
Grants
should be awarded in a transparent, public competition. The criteria for grants
should be journalistic quality, local relevance, innovation in news reporting,
and the capacity of the news organization, small or large, to carry out the
reporting. A Fund for Local News national board of review should monitor the
state councils and the quality of news their grants produced, all of which
should be available on a public Fund for Local News Web site.
We
understand the complexity of establishing a workable grant selection system and
the need for strict safeguards to shield news organizations from pressure or
coercion from state councils or anyone in government. As stated earlier, we
recognize that political pressure has played a role at times in the history of
the arts and humanities endowments and in public broadcasting. But these
organizations have weathered those storms, and funding for the sciences and
social sciences has generally been free of political pressure. With appropriate
safeguards, a Fund for Local News would play a significant role in the
reconstruction of American journalism.
More
should be done—by journalists, nonprofit organizations and governments—to
increase the accessibility and usefulness of public information collected by
federal, state, and local governments, to facilitate the gathering and
dissemination of public information by citizens, and to expand public
recognition of the many sources of relevant reporting.
With
the Internet, the compilation of—and access to—public information, such as
government databases, is far easier than ever before. Yet much of this
information is not easily available, and the already useable information is not
being fully exploited by journalists. Optimal exploitation of these information
sources is central to the mission of journalism, as it is to the practice of
democratic governance. Governments, nongovernmental organizations, and news
organizations should accelerate their efforts to make public information more
accessible and to use it for news reporting.
With
the Obama administration taking the lead, governments should fulfill “open
government” promises by rapidly making more information available without
Freedom of Information Act requests. News organizations should work with
government agencies to use more of this information in their reporting. The
federal government has some 24,000 Web sites, a massive bounty of information
that should be made more accessible by opening closed archives, digitizing what
is not yet available online, and improving its organization and display so
everyone can use it easily.
News
organizations should also move more quickly and creatively to involve their
audiences and other citizens in the gathering and analysis of news and
information, as Josh Marshall has done with readers of his TPM blogs, Minnesota Public Radio
has done with its Public Insight Network
of radio listeners, and ProPublica’s Amanda Michel is doing with her citizen
reporters. Local news organizations should collaborate with community news
startups that utilize citizen reporting, as The Seattle Times
has committed to do with neighborhood blogs. University scholars should archive
and analyze these experiments and produce guidelines for “best practices.”
Involving
thousands of citizens in the collection and distribution of public information
began long before computers and the Internet. For over a century, the Audubon Society has relied on thousands
of local volunteers for a national bird count that might be termed pro-am
scientific research. This is similar to the reporting that volunteers all over
the world do for Human Rights Watch,
or the information-gathering that health workers do for the Centers for Disease Control and Prevention. The
original gathering and reporting of information also includes expert
investigations like those of the inspectors general in federal agencies. All of
this work amounts to “adjunct journalism”—public information gathering,
analysis, and reporting that is adjunct to the news reporting journalists do
and available for them to use. It should be fully integrated into what
journalists, scholars, and the public recognize as reporting in the public
interest.
Where
do we go from here?
What
is bound to be a chaotic reconstruction of American journalism is full of both
perils and opportunities for news reporting, especially in local communities.
The perils are obvious. The restructuring of newspapers, which remain central
to the future of local news reporting, is an uphill battle. Emerging local news
organizations are still small and fragile, requiring considerable assistance—as
we have recommended—to survive to compete and collaborate with newspapers. And
much of public media must drastically change its culture to become a
significant source of local news reporting.
Yet
we believe we have seen abundant opportunity in the future of journalism. At
many of the news organizations we visited, new and old, we have seen the
beginnings of a genuine reconstruction of what journalism can and should be. We
have seen struggling newspapers embrace digital change and start to collaborate
with other papers, nonprofit news organizations, universities, bloggers, and
their own readers. We have seen energetic local reporting startups, where
enthusiasm about new forms of journalism is contagious, exemplified by Voice of
San Diego’s Scott Lewis when he says, “I am living a dream.” We have seen
pioneering public radio news operations that could be emulated by the rest of
public media. We have seen forward-leaning journalism schools where faculty and
student journalists report news themselves and invent new ways to do it. We
have seen bloggers become influential journalists, and Internet innovators
develop ways to harvest public information, such as the linguistics doctoral
student who created the GovTrack.us
Congressional voting database. We have seen the first foundations and
philanthropists step forward to invest in the future of news, and we have seen
citizens help to report the news and support new nonprofit news ventures. We
have seen into a future of more diverse news organizations and more diverse
support for their reporting.
All
of this is within reach. Now, we want to see more leaders emerge in journalism,
government, philanthropy, higher education, and the rest of society to seize
this moment of challenging changes and new beginnings to ensure the future of
independent news reporting.
When I think of Freedom of the Press, I think that the press has the right, guaranteed by the First Amendment to the U.S. Constitution, to gather, publish, and distribute information and ideas without government restriction; this right encompasses freedom from prior restraints on publication and freedom from Censorship. Of course, the press also has the obligation to write the truth, without bias. When the press is not allowed to participate in a public meeting, that is censorship. No matter how the news is received (written word, internet sources, etc.) the press must be allowed to report everything and anything to the general public, in a responsible and truthful manner. They should not be barred from attending any type of meeting or gathering or social activity.
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